About This brand
Not just a brand but a movement.
Soul Cap is on a mission to make ‘swim for all’, bringing inclusivity and accessibility to the beloved sport. It’s about building confidence in the water, breaking down social barriers, and speaking up for every swimmer and learner who wants to achieve more. Their inclusive swimwear is just the start as they are changing the narrative on a life-saving skill that brings so much joy to so many people – and creating a place for every person who wants to get involved.
Michael and Toks are two best friends of 20 years who never learned to swim as kids. And when they started swimming as adults, they saw a real problem in the swim world: It’s not a sport that’s open to everyone. Some kids don’t get the support they need. Some athletes can’t see a path to success. And thousands of swimmers aren’t getting the swimwear that’s right for them. So they decided to do something about it.
After the success of the SOUL CAP – a long hair swim cap designed for hair blessed with volume – they saw that there was so much more to be done. They’re out to break barriers. They’re here to make swimming for everyone – to design the swimwear that lets anyone swim their way, and to champion inclusive swimming wherever they go.